![]() ![]() ![]() Those platforms came out when blogging was not a formalized industry, and people didn’t invest in creating good photography and styling, thus their garments didn’t look very good. Virtual Fashionista, founded in 1997, was one of the first fashion blogs, and it’s hard to believe now. ![]() Virtual fashion is a term first coined by Robert Halfpenny, a writer and speaker for brands such as JCPenney, Old Navy and Sears. While still marginal to the overall industry, fashion insiders from a variety of brands believe it’s only a matter of time before virtual clothes turn into a very real trend. ![]() In the last year alone, big influencers have made virtual fashion a more widely known concept and big brands have started experimenting with it in a more visible way. Virtual fashion has been hovering on the margins of the industry for years now, but like many things, the pandemic helped speed its movement into the mainstream. ![]()
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